OBE and the Environment

From the channel country, a land of wide open spaces, spectacular sunsets and a thriving pastoral industry comes OBE Organic meat, the taste of the Australian outback.


Map of Australia showing the Channel Country region


OBE Organic livestock are bred and fattened in the remote inland area of Australia known as the Channel Country.


This region, in the centre of Australia, is literally covered with river beds and creek beds of varying size, called ‘channels’. These channels are part of the inland river systems of the Georgina, Diamantina, Barcoo, Thomson, Bulloo and Paroo rivers and of Cooper’s Creek.


The region floods annually as a result of the ’wet season’ of northern Australia. When in flood the rivers and creeks all become joined as they flow towards the centre of this huge inland drainage basin towards Lake Eyre.


As the wet season comes to an end and the flood waters recede, the unique native grasses and herbs grow amidst the creeks, rivers and water holes.


Breathtaking displays of wildflowers cloak the landscape and the region teems with migrating bird life. The water that supplies the area remains within this inland basin and the valuable nutrients are retained, unlike areas closer to the coast.


Considered by many to be ’nature’s feedlot’, over 250 species of native grasses and herbaceous plants have been recorded in the Channel Country region of the Australian outback. OBE Organic livestock are allowed to roam freely over large areas, grazing their preferred choice of native pasture.


The Channel Country has long been recognised for the production of high quality livestock. It’s geographical isolation from many other agricultural regions of Australia ensures that the environment is free of contamination from chemical intensive farming practices. The beef is recognised for its superb quality and taste. OBE Organic delivers old world quality combined with modern food safety.


The OBE production region and system is unique, due to:

  • Our unique native inland vegetation
  • Our remoteness from populated areas
  • No use of hormone growth promotants
  • Our free range beef production systems