About Us


Our mission is to help people lead better, healthier lives.


Born from a belief in natural goodness...

OBE Organic® produces the world’s best organic beef. We began in the 1990s as Australia’s first and only premium meat exporter 100% dedicated to the production of organic beef. Formed by a group of far-sighted pastoral families, our company was founded on century old traditions – raising cattle exactly the way nature intended. No chemicals, no pollutants, no hormones, nothing, except a whole-hearted commitment to letting the most enriching natural forces and environment produce the very best grass fed organic beef.

And a natural way of life...

We raise our cattle in the pure heartland of Australia, where they freely roam across natural organic plains, with hardly any fences. They live a life free from all unnecessary human interference, feeding on over 250 species of seasonal native grasses and plants.

For optimal health benefits.

We raise our cattle this way because we believe the quality of beef is a direct product of the environment in which it’s raised. You are what you eat, as they say.

Staggering scale

Our free-range production operation is staggering: together, our family farmers own over 8 million hectares of grazing land. That’s almost 20 million acres - about the area of Tasmania, or 2 times the area of Taiwan, or the area of Nebraska!.

Guided by heritage and driven by purity, OBE® Organic delivers old-world quality with exceptional health and safety standards. Pure and simple.

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