Lean beef, eaten as part of a balanced diet, offers exceptional nutritional benefits to people of all ages and levels of health.


Target 12.4: By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil.

Context:  Chemicals are prohibited from our organic supply chain.

Additional context – food safety:  The Australian meat industry protects its reputation for producing clean, green and safe red meat products with several traceability and quality assurance programs. These include electronic traceability of every animal in Australia, numerous legislative requirements and industry standards at processors and inspections by importing authorities.

Additional context – nutrition:  The Australian Dietary Guidelines say lean beef is part of the ‘protein-rich’ food group people should eat every day.  Lean red meat is a particularly good source of easily absorbable iron, zinc and B12. It can be especially important for some groups including infants, children, women (particularly when pregnant) and athletes.

Actions: We supplied 3,370 tonnes of chemical free, safe, nutritious organic beef to consumers around the world.  Our beef is:

* Free of antibiotics, added hormones, and genetically modified feed

* Raised on pastures free from chemical treatments.

We promote responsible consumption of beef in line the Australian Dietary Guidelines. For adults, a maximum of 700 grams of lean red meat (raw, or about 455 grams cooked) per adult per week is recommended.


Target 12.2: By 2030, achieve the sustainable management and efficient use of natural resources.

Target 12.5: By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.

 Context:  The UN’s Food and Agricultural Organization estimates one third of all food is wasted along the value chain.  Wasting food wastes money, wastes resources used to produce that food and reduces the planet’s ability to feed a growing population.

Actions: We have tracked our product supply chain, comparing losses from various stages of production. It was found that losses from processor to customer were quite insignificant, although we are aiming to reduce product handling waste as much as possible. A much larger source of waste in our supply chain is lost productivity on farm and at processing. Our Feedback Loop project (see ANIMALS) and producer support (see PEOPLE) are working to address this.